Lenders Playbook. Episode 65
How to Create a Clear, Compelling Message for Your Business
Many business owners struggle with having a clear, organized message that’s easy for anyone to understand. In today’s episode, we break down how to create a powerful one-liner for your business. We’ll cover the 3 key elements of a one-liner, the formula to craft it, and provide some helpful examples. This approach is inspired by the StoryBrand BrandScript from Donald Miller’s book Building a StoryBrand. Hope this helps you clarify your message!
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What you will learn
How to create a clear message for your business
The 3 components to a one-liner
Why learning this can double your income
What your clients are really interested in
One Liner-Quick Notes
One-liner formula: Fill in the blank for your company
“Most people [problem], but we [solution], so they can [success]”
Example: Private lenders struggle with a lack of capital or deal flow, but at the American Lending Conference, we connect them with capital sources and dealmakers so they can grow their business.
3 components of a One-Liner:
Step 1: Start by identifying the pain points of your target audience.
Step 2: Clearly describe how your service or product solves those pain points.
Step 3: Share the positive impact or transformation your customers will experience.
