Welcome to the Lenders Playbook Podcast! Episode 1
Creating the best closing experience with Michelle Esparza
Michelle Esparza started in the title industry in 1993 after a successful 8-year banking journey with one of Texas’s largest banks. In her current role as SVP at Apex Closing Services (Apex), her goal is to make my clients’ closing experience the best it can be. Relationships expand beyond the scope of a business transaction. It’s about what we can do to help and how we can add value to our relationship. She says she’s been lucky to work with some incredible people in the industry, and when you enjoy what you do, it’s not work!
Visit online at apexclose.com
Connect with Michelle on Linkedin
michelle@apexclose.com
You’ll Learn
Why you should close all your deals with Michelle
Value of building relationships over time
How to build trust over time regardless of market conditions
Understanding the closing process for LLC’s and investors
Books and Resources Mentioned
Selling to Big Companies by Jill Konrath
The Power of Sales Analytics by ZS Associates
Kolter on Marketing – How to create, win and dominate markets by Philip Kolter
How to win friends and influence people
